Identification of consumers' segments according to their affinity for environmental marketing strategies of businesses entities in Slovakia.

The project is aimed at the proposal of identification of consumers' segments regarding their affinity for the environmental marketing strategies of business entities in Slovakia. Based on the identification of various types, classifications and categories of consumers we will be able to determine common characteristics between the segments of consumers and the main features and tools of the environmental marketing strategies. Designed and selected consumer characteristics will be verified through a survey. Further, suitability of the consumers' segmentation according to the environmental marketing strategies of the businesses will be also verified. New green consumers' profiles based on the environmental marketing strategies will be the main outcome of the project.